Loveland, Ohio – “We see this as a great time for each one of us to make our own impact on these businesses and strengthening our Loveland bond as a whole,” explained Loveland High School 11th grader, Emily Ryan. “This will serve as not only an opportunity for the businesses to rally support, but also give back as a whole to our area while doing so.”
Emily is part of the marketing cohort of Tigers Inc. is a nonprofit run by a selective group of business-orientated student leaders at Loveland High working to gain real-world experience in the local community.
They have organized a “Back Our Businesses” event that will launch on March 1st and run until March 7. They want to get the community to gather and grow during the hardships of COVID, especially in collaboration with small businesses in Loveland such as the Loveland Sweet Shoppe, RP Diamond, and Paxton’s Grill.
Emily said it is important to promote our local businesses during the weekdays, “as this is what has hit our Loveland shops and restaurants the hardest.” Back Our Businesses will be an opportunity to get the community to come out to eat, shop, and support Loveland. So far, the student-led team of six has individually met with thirty Loveland small businesses to involve them with the weeklong event and personally tailor marketing strategies for them. They will promote each business in a specific way and to their needs, in an attempt to boost their attendance and sales.
In addition, Tigers Inc. has also begun partnering with some businesses and various nonprofits in the Cincinnati area. “This will serve as not only an opportunity for the businesses to rally support, but also give back as a whole to our area while doing so, said Emily. This partnership comes with a set donation or a percentage of their earnings from the week to be donated to their partnered nonprofit.